The above picture is of a relic of my history as a student, which was… well …many ‘several-ish’ years ago. And would you believe that this calculator, is the most reliable device I own that still works! Heck I gave it a name 13O13 (BOB).
If my calculator is a testament of quality and reliability I wonder what it would be like to work for tech company that made the device and components. Well this week The Pro Topics class got the next best thing; a visit from Jason Strimas of Texas Instruments, Manager of Internet Marketing Studio (IMS).
“Does any one use or have ever used a Texas Instrument product… most every response ‘a calculator’…be surprised Texas Instrument’s does more” —Jason Strimas
Jason’s Creative History
1991 – 1994
Technical Illustration passion, loved to create 3D perspective drawings.
Worked with Maya for the first time, introduced to development technology.
1994 – 1995
Introduced and Interested in Graphics, Multimedia and 3D modelling using Alias Sketch.
1995 – 1998
Interactive Multimedia CD-ROMs
-Credit card company
1998 Started to freelance
TI Texas Instruments a client
Toronto Studio was bought by Texas Instruments 1998-1999
Offices in Toronto, head office in Dallas, Texas.
Texas Instrument’s History
Founded in 1930 as a company that used seismic signals processing technology for research oil and gas.
Invented the integrated circuit 1958
Design, Manufacturer and Sell over 100,000 analog & chips.
‘Where ever semiconductors are used Texas Instruments components are used.’ —Jason Strimas
Components can be found in Automotive Technology, Industrial Enterprise Systems, Communication Technology and even help electronics enthusiasts and hobbyists.
“Texas Instruments won an academy award, with DLP Technology, used in all LED projectors.” – Jason Strimas
About the studio
Toronto studio uses a Team Model – Internal Client – No Agencies used.
- Work Assignments
- Consistency of work
- Allot of prototyping – help going live
- TI Data Metrics | Driven Company
TI.com is Stats… users visiting website
On average 11.5 minute one for example
It has become a community, with 200,000 members, over 1,000,000 posts and replies. With 200 TI experts.
- TI.com Designs:
- Web Banners
- Mobile Zimbra – community platform http://e2eti.com
Mobile plays a big part, in that all client visits are mobile.
-10% of all visits to TI.com are from mobile devices: Andriod: English and China & iOS Apps: English and China.
TI.com fun facts:
100,000 dynamic pages
Multi language: China, Taiwan, Korea, Japan, Germany, Italy, Russia, France.
China and Japanese website replicate English website.
Test is a staple for TI.com success. Responsive and Touch friendly, Prototyping and customer testing —usability testing.
A/B Testing optimizes usability
Scenario when testing
Set question are sent during A/B Testing
“Challenging is consistency content + brand” – Jason Strimas
TI.com uses an internal Pattern Library and style guide.
Fabrication method contains usual need content and code examples.
Always re-evaluating TI content— Style Guide
Google Material designs and mobile ready components
Now TI.com has their own web frameworks.
“How do we revise projects?”
Some interesting new, IE8 is finally disappearing
Creative Brief – is user experience focused
Needed before doing a project
Prep work – questions ready. Like can the web project can it be reused?
Talk and Interact with a large number of people
Review, Review, Review!
“Developers think they a Designer, Designers think they are Developers; what it really is, is a very give and take environment.”– Jason Strimas
Conclusion building web page component is very much like the components of my calculator, both serve a function, long lasting and reliable. Thank you Jason Strimas for taking the time to share your experiences, what your web team creates and what we hope to see in our career path.