Jason Strimas the IT for TI.com


The above picture is of a relic of my history as a student, which was… well …many ‘several-ish’ years ago. And would you believe that this calculator, is the most reliable device I own that still works! Heck I gave it a name 13O13 (BOB).

If my calculator is a testament of quality and reliability I wonder what it would be like to work for tech company that made the device and components. Well this week The Pro Topics class got the next best thing; a visit from Jason Strimas of Texas Instruments, Manager of Internet Marketing Studio (IMS).


“Does any one use or have ever used a Texas Instrument product… most every response ‘a calculator’…be surprised Texas Instrument’s does more” —Jason Strimas


Jason’s Creative History

1991 – 1994

Technical Illustration passion, loved to create 3D perspective drawings.

Worked with Maya for the first time, introduced to development technology.


1994 – 1995

Introduced and Interested in Graphics, Multimedia and 3D modelling using Alias Sketch.


1995 – 1998

Interactive Multimedia CD-ROMs


-Credit card company

-Micro electronics


1998 Started to freelance

TI Texas Instruments a client

Toronto Studio was bought by Texas Instruments 1998-1999

Offices in Toronto, head office in Dallas, Texas.


Texas Instrument’s History

Founded in 1930 as a company that used seismic signals processing technology for research oil and gas.

Invented the integrated circuit 1958

Design, Manufacturer and Sell over 100,000 analog & chips.


‘Where ever semiconductors are used Texas Instruments components are used.’ —Jason Strimas

Components can be found in Automotive Technology, Industrial Enterprise Systems, Communication Technology and even help electronics enthusiasts and hobbyists.


“Texas Instruments won an academy award, with DLP Technology, used in all LED projectors.” – Jason Strimas


About the studio

Toronto studio uses a Team Model – Internal Client – No Agencies used.


  • Work Assignments
  • Consistency of work
  • Allot of prototyping – help going live
  • TI Data Metrics   | Driven Company

TI.com is Stats… users visiting website

On average 11.5 minute one for example

It has become a community, with 200,000 members, over 1,000,000 posts and replies. With 200 TI experts.

  • TI.com Designs:
  • Corporate
  • Web Banners
  • Community
  • Mobile Zimbra – community platform http://e2eti.com
    Mobile plays a big part, in that all client visits are mobile.

Quick Fact

-10% of all visits to TI.com are from mobile devices: Andriod: English and China & iOS Apps: English and China.


TI.com fun facts:

100,000 dynamic pages

Multi language: China, Taiwan, Korea, Japan, Germany, Italy, Russia, France.

China and Japanese website replicate English website.


Test is a staple for TI.com success. Responsive and Touch friendly, Prototyping and customer testing —usability testing.

A/B Testing optimizes usability


Scenario when testing

Set question are sent during A/B Testing


“Challenging is consistency content + brand” – Jason Strimas


TI.com uses an internal Pattern Library and style guide.

Fabrication method contains usual need content and code examples.


Always re-evaluating TI content— Style Guide


Google Material designs and mobile ready components

Now TI.com has their own web frameworks.

“How do we revise projects?”

Some interesting new, IE8 is finally disappearing

Creative Brief – is user experience focused

Needed before doing a project

Prep work – questions ready. Like can the web project can it be reused?

Talk and Interact with a large number of people

Review, Review, Review!


“Developers think they a Designer, Designers think they are Developers; what it really is, is a very give and take environment.”– Jason Strimas

Conclusion building web page component is very much like the components of my calculator, both serve a function, long lasting and reliable. Thank you Jason Strimas for taking the time to share your experiences, what your web team creates and what we hope to see in our career path.


How :D folks!

fluffyclouds_skyApologies to all those who have place comments. I am currently reviewing them. And will reply A.S.A.P. A lot has happened in the past few months. I have been taking some photos of events around town at the same time preparing for my next add-venture; I will be posting more often, share my interactions with fellow Web Designers, Graphic Designers, Art Directors, Creative Directors, other Bloggers and other really cool people in the Creative world. So please stay tuned. In the mean time I will place a picture up to make this blog post more pretty. Note to all jamesbcreative.ca fans, I am learning all the ropes of proper blog etiquette, so please leave a comment as I wish to raise the bar on my blogging style. Thank you for your patience.

All hail Wayne Manor

All Hail Wayne Manor
All Hail Wayne Manor
One park tower fore ground, steel statue
“Contemplating Child”
by Ferrucio Sardella
Photography James Baker

I am a believer that everything happens for a reason. That is why I was inspired to create this photo; visually manipulating the both distinct, juxtaposed objects: a black and white tower background and a highlighted orange sculpture foreground. I find it interesting these two unique, brilliantly developed and executed entities of art and design can both contribute to a new creation that could ignite the audience’s imagination in the direction of a heroic pop culture icon.
I first surmise that an architect at Daniels Homes, One Park Tower, is a fan of Gothic Revival architecture. The most obvious proof is the overall structure of the building, tall and light spires and pinnacles and ornate creatures hovering over the corners, up and around the facade, with wings ready to swoop in to defend. All to create the emotion of somethings bigger, wealthier and powerful than ourselves. With all that considered I wish to further this emotion, to a heroic realm. Looking way up to the top of the tower… do you see them? Are those bat ears? I sense even an architect can be inspired by ‘The Dark Knight’ (DC comics®)
Ferrucio Sardella’s “Contemplating Child” sculpture must have been part of the whole  architectural and landscape plan from the beginning; If not, a well executed happy accident. For my creation it is what the child is contemplating is what I wanted to express: a child enlightened, looking to a standard, a dynamic hero, who provide a moral compass and highlight a childlike emotion of worship. And to show examples of dichotomy united: the small with the large, the vulnerable with the guarded, a fan with a hero.
So next time you visit the corner of Prince of Whales and Living Arts Drive stop moment and look towards Ferrucio Sardella’s “Contemplating Child” and Daniels Homes’s, for One Park Tower and allow your imagination to wonder you too would do an ‘All Hail Wayne Manor’.

Being creative opens the opportunity to go into any direction

holistic direction
The creative process is a holistic system. And it exploration and research are the linchpins for how creative is conceptualized, developed and produced. Inspirational ideas can come from unexpected places. Music, movies, television, short stories, graphic novels, photography, a walk outdoors or wisp of clouds. There is no creative vacuum here. The inspiring sculpture above is a public art piece by Montreal based artist Michel de Broin titled “Possibilities”.
If interested in my photography please email me at bjames@jamesbcreative.com

The inspiring sculpture above is a public art piece by Montreal based artist Michel de Broin titled “Possibilities”.

My first blog post! Canonpillar Rules!


Welcome to my photography blog. This is my first post. I thought very hard about what to show and what to write. I first thought about keyboard mashing my first post, but I would rather express something that would make sense and hopefully entertaining…like a 1001 squirrels trying to type… something… awh that story always makes me laugh. First impressions are always important. Say hello to the Canonpillar.